SPLIT PERSONALITIES
For the 2019 model year, Chevrolet brought back the Blazer. No longer an off-road ORV, the new Blazer is a head-turning, sleek and aggressive sport utility vehicle. Chevrolet wanted to unveil the all-new Blazer RS and Premier trims in global markets together. The result was a series of design and social videos that leveraged a duality existing between the sporty RS and the luxury oriented Premier trim levels.
CLIENT: CHEVROLET
STUDIO: BIG BLOCK
AGENCY: COMMONWEALTH//MCCANN
Social Videos
Storyboards
